Coca Cola

Introduction The Coca-Cola accompany is the worlds largest drink order, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is trounce known for its most legendary product Coca-Cola, invented by chemist John Smith Pemberton in 1886. Today the Coca-Cola Company is a corporate giant that reaches most of the world, including India. Coca-Cola was the leading feisty pledge brand in India until 1977 when it left rather than bring out its order to the government under the Foreign Exchange ordination Act. Coca-Cola returned to India in 1993 when it returned to India after being absent from the country for just about 16 years. With the acquisition of 5 major brands in the said(prenominal) year, Coca-Cola cemented its bearing which gave them an ownership of the nations top padded-drink brands and bottling network. On the downside however, In 2003, t he warmheartedness for attainment and Environment (CSE), disciplineed that Coca-Cola soft drinks and several other drinks produced by Coca Cola, contained toxins including lindane, DDT, malathion and chlorpyrifos which are pesticides that can contribute to cancer and a breakdown of the immune system.

According to the CSE, the Indian produced Coca Colas soft drink products had 30 times the level of pesticide residues permitted under European Union Regulations. CSE said it had also tested the same products in the US and found no such residues. Nonetheless, Coca-Cola denied accusations that their products manufac tured in India contained toxin levels above ! the norms permitted in the developed world. This case study swoon recognize the details surrounding this dilemma, the moral issues the company is facing, alternatives that may assist or solve the issue, and a suggested strategy Coca-Cola India should use. Facts On February 4, 2003 the Center for Science and Environment (CSE) in India released a subject field based on tests...If you want to get a all-encompassing essay, order it on our website: OrderCustomPaper.com

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