SWOT Analysis and Recommendation if Music Industry Strengths: * initiative major eternalise label to create websites mark towards contrastive medicament genres. First major record label to character transfering technology to promote gross sales of CDs and cassettes. *Merged with AOL--AOL has the largest meshing service provider in the industry. *BMG was the largest music club in the world, and arguably the leader of the five major labels. *BMG set up a series of websites dedicated to particularised genres of music. These sites linked fans to the artists websites, where they could download or purchase CDs. (Another innovative live from BMG) Weaknesses: * Through sites comparable CDNow and Amazon.com customers had the option of having CDs or cassettes mailed to them. Consumers whitethorn not wish to deal with downloading music from the net. They may and stick with what they have. Many sites had banned downloads, so the conventional consumer may not w ant to frustrate with this new type of technology. * Although BMG was the maiden company to create branded websites for specific music genres, they except focused on promotional aspects here, rather than focusing on shoping music and in persuade making money. Opportunities: * The innovativeness and newness of the digital era could spark a gasp of consumer interest in the music industry.
For instance, the CD had a double impact on industry revenue; owners of tapes simply replaced their collections with CDs. * ;BMG is arguably the leader in the music industry, and consequently has the influence to channel it s existing customers with them into the digi! tal mp3 era. * BMG had close relationships with all the players involved in setting tech standards for downloadable music. This could give BMG the heads up on newest technology, and an service for market entry. * If BMG begins to sell music on... If you want to get a full essay, set out it on our website:
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