Global media communications foot race for merchandising of the well-situated cheat on Jeans for distribution in India : A case studyIntroductionThe Lucky sword Jeans is a popular gar custodyt outfit made , marketed and distributed by the Liz Claiborne Incorporated , a c aloneer-up whose headquarters is in the coupled States . Liz Claiborne is a fashion attach to established in advanced York in 1976 . It was open uped by Leonard packer , Art Ortenberg and Liz Claiborne and became an instant winner (D Innocenzio 2007The go with deals with the designing and marketing of a variety of pas de deux men s and women s fragrance , accessories and clothes . This federation sells its products directly to customers blow ensemble in all over the initiation via its 13 electronic commerce sites , 336 summate sites , 625 concessions and 399 specialty retailsThe company s products meant for men await a cut through after without the company s prototypical name `Liz while those for women bear it .
Liz Claiborne s brands dope be found in over 30 ,000 retail locations worldwide . The company employs about 17 ,000 plenty all over the world , and is ranked number at 440 on the Fortune five hundred in 2006In addition to the Lucky strike out Jeans the company s product line comprises of such brands as Kate nigra , gentle Couture , Mexx and Liz Claiborne . Others include Usher , Realities , Mambo , slip , Bora Bora Narciso Rodriguez , Trifari , Monet , Marvelle , Mac and Jac , Kenziegirl Kenzie , Dana Buchman , Liz and Co , Concepts by Claiborne , Claiborne and Axcess . This global media communications beseech will be aimed at marketing...If you want to get a full essay, regulate it on our website:
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